UPLTV is the third company by serial entrepreneur, Brian Xie, established in 2017. Xie's earlier ventures, Holaverse, has amassed 390 million users under nine months, setting a new record for Chinese mobile internet companies in overseas markets. Avid.ly, a mobile game publishing company, also gained success under 15 months to become China's largest casino and casual mobile game publisher for overseas markets. UPLTV was established in April 2017, with its headquarters located in Shanghai and additional offices in Seoul and Singapore. UPLTV focuses on global mobile game advertising monetization, providing both intelligent and customized solutions to raise monetization efficiency, outpacing similar platform performance by an additional 20% and more.