ChoozOn does business as Blue Kangaroo. Blue Kangaroo is a search engine for offers, scouring the entire deal universe for the best offers matching the individual interests of its users. Through Web and mobile applications built on big data solutions, Blue Kangaroo seeks to get its users the right offer at the right time.
The company is founded by leading digital marketing and data experts Nick Weir, Usama Fayyad, and Hunter Madsen, who helped shape the strategy of Yahoo!, Audience Science (formerly digiMine), Goldman Sachs, Microsoft, MicroStrategy, NASA, Wired, J. Walter Thompson, and other companies.