Naturbeads, a company working to manufacture a replacement to the ocean-polluting microbeads that are found in many personal and home care products and paints. Naturbeads proposes a biodegradable alternative to plastic microbeads that could mitigate micro plastic pollution in the oceans and soil. The technology to create the cellulose microbeads was developed at the University of Bath by Professors Janet Scott and Davide Mattia from the Centre for Sustainable Chemical Technologies in 2017