Short description
FitBoomBah is an online marketplace enabling consumers to purchase health and wellness products and services.
Description
FitBoomBah is the first online marketplace specifically designed to sell healthcare products and services at a savings to help consumers reduce their out-of-pocket spending on expenses not typically covered by traditional health insurance, such as dental, vision, fitness, weight loss, nutrition, massage, cosmetic procedures, chiropractic and holistic care, and over-the-counter medications. We call this everyday healthcare. In three simple steps, a user identifies their need, chooses their provider or vendor, and purchases and saves.
FitBoomBah will drive revenue primarily through an ad server model as well as growing consumer transaction volume on the marketplace. The ad server model will generate Merchandising and Sponsorship fees for premium product placement on our site and will be the largest component of our revenue for the next 18 months. We will also earn a percentage of each consumer transaction generated on the site, and this will ultimately be the largest component of our revenue. Finally, we will generate fees licensing our platform to our B2B partners, including health care plans and employers.
Last funding
Uh Ohhhh
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Total funding
$$3123123
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Location
Chicago, Illinois, United States, North America
Founded on
August 22, 2012
Non-profit?
No
Acquired?
No
Employees count
1-10
Revenue range
$1230 - 4560
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Founders
Marc Pierce