In April 2021, Luka Garza became the first collegiate athlete to launch his own NFT series; shortly after that, he established the LukaGarzaNFTGroup.io to explore unique solutions for NIL (i.e., Name, Image, and Likeness) utilizing blockchain technology and other unique solutions in hopes of revealing a new asset class and income streams previously undiscovered. Luka’s journey led him to meet other like-minded stakeholders, and together, they have formed MVP.Market raised £5M to deliver the first-ever blockchain marketplace created through the lens of college athletes, students, artists, and pure blockchain technologists.