m-Wise, Inc., through its subsidiary, m-Wise Ltd., engages in the development, manufacture, marketing, and support of software and hardware-based content and service delivery platform. The company markets its wireless application platform under the brand, MOMA platform, which is an end-to-end application and middleware platform that includes monitoring, billing, reporting, content management, customer care, application development, generic application engines, third-party provisioning, and centralized third-party management tools. Its platform enables cellular operators and wireless application service providers to provide data and multimedia value-added services and content to their customers, such as person to person telephone calls, text messaging, ring tones, sports news and alerts, pictures, and television voting for contest shows through wireless networks. The company’s platform is used in various applications, such as content delivery services, games, information services, alerts, advertising, and promotions for 50 European and Asian networks for various internationally known content and media providers. Its wireless data customers include wireless application service providers and wireless operators. m-Wise sells its MOMA platform directly, and through potential channel partners and regional representatives in Taiwan, the Philippines, Colombia, Brazil, and the United States.
The company was formerly known as Wireless Auctions, Inc. m-Wise was incorporated in 2000 and is based in Herzeliya Pituach, Israel.