PictoryTale’s SnicSnac is an augmented reality platform for storytelling and exploring location-based content on smartphones. SnicSnac enables unique storytelling with AR movie-packs. Users can pick a movie-pack based on their taste (such as viking village, fairy tale, underwater, dark academia, and many more), create their story by augmenting their real environment with virtual props through the camera of their smartphone, record their video, and publish it on SnicSnac’s feed or social media. SnicSnac provides high quality and theme-based AR content not available anywhere else. SnicSnac also has a geo+ module which is open to qualified content partners, enabling them to publish geo-specific AR content on a map, which, in turn, can be explored by users.