Branded is a startup company that acquires and partners with top-performing Amazon sellers and brands.
The company emerged from stealth and its goal is to acquire proven Amazon brands and grow them by 100x by applying expertise in marketing, supply chain, merchandising, and product development. It collects a portfolio of selling and profitable brands in the home, leisure, and lifestyle category with over 700,000 reviews on Amazon’s marketplace and collectively generating $150 million in gross revenue. Branded's backer includes Target Global, Declaration Partners, Tiger Global, Kreos Capital, Lurra Capital, Regah Ventures, Kima Ventures, and Vine Ventures.
It was launched by Pierre Poignant, Michael Ronen, and Ben Kaminski in Paris, Ile-de-France in 2020.