Aimars is an AI-driven sales optimization platform that helps businesses understand their customers better by analyzing data.
Cassie Yusofi used to lead sales teams for B2B SaaS companies. She noticed that salespeople often didn't trust the data in their CRM system. Magdalena Okrzeja had a similar experience working with large companies. She built data analysis systems, but the companies didn't use them effectively because they lacked a good data strategy.