Sipora is Australia's first roundup shopping app that encourages savings and spending of a user’s own money rather than relying on credit facilities. While roundup apps are all the rage right now, no one has nailed or discussed the facilitation of the use of saved funds within the same environment.
By providing the user with an integrated marketplace platform and access to hundreds of retailers, the user is only ever two clicks away from spending their own money. The company believes that the current affiliate revenue and true attribution model is broken. Sipora solves this problem while creating an emotional and sticky experience with the user. This also means HIGH user interaction levels and loyalty.