Milaap addresses the many challenges of giving (such as difficulty in discovering the right causes, trust deficit and overall donor apathy. They share stories of (pre-qualified) individuals and groups with a network of its trusted community and partners, who either specialize in providing and managing microloans to their local communities, or can connect with the cause to help with a donation.
As of April 2018, the platform has raised nearly INR 330 Cr to support 100,000 causes, impacting millions of lives across the country. Currently, donations for medical emergencies form an overwhelming majority. The platform, a majorly utilitarian one is constantly striving to take the concept of online fundraising to more and more Indians. Backed by the increasing penetration of social media and the popularisation of digital payments, Milaap has quickly become India’s most preferred platform to raise funds for personal causes.