Short description
True Fit provides an intelligent data platform created for fashion retailers to find online stores.
Description
True Fit is a footwear and apparel discovery platform. Its Genome is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases in net revenue.
True Fit is also helping to unlock digital growth with its Discovery Engine, which allows retailers to curate highly personalized collections for each consumer, and its True Insight platform provides retailers and brands unparalleled insights to optimize marketing, merchandising, and product development.
True Fit is led by an experienced team of executives and leaders from the fashion, retail, big data, and e-commerce, and is backed by top investors.
Total funding
$$3123123
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Location
Boston, Massachusetts, United States, North America
Founded on
January 1, 2010
Non-profit?
No
Acquired?
No
Employees count
101-250
Revenue range
$7890 - 12340
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Investors
No Way, Nopepepe, Noaccess, Nopepepe, Noaccessforu, Uh Ohhhh, Uh Ohhhh, Cannot Access, Cannot Access, Noway Youcantaccess, No Way, Absolutely Noaccess
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Founders
Jessica Murphy, Romney Evans, William R. Adler