Short description
adBrite is an advertising exchange platform that provides site-level transparency, display, and video capabilities for advertisers.
Description
adBrite is the largest independent advertising exchange.
adBrite first started taking advertising for external sites in 2003, and raised $4 million in venture capital from Sequoia in 2004. In 2006, adBrite raised another $8 million from Sequoia and Artis Capital, the same pair that invested together in YouTube.
In 2008, adBrite changed its business model and became an ad exchange. adBrite maximizes selection and control for advertisers and publishers by providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders.
adBrite now reaches more than 160 million U.S. unique visitors each month.
Last funding
Noaccess
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Total funding
$$121212
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Location
San Francisco, California, United States, North America
Founded on
January 1, 2003
Closed on
February 1, 2013
Exited on
June 20, 2013
Non-profit?
No
Acquired?
No
Employees count
101-250
Revenue range
$34056 - 789030
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Investors
Blurry Noaccess, Noaccess
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Founders
Gidon Wise, Philip Kaplan