LeadrPro was born from GrowthTeam, a growth marketing agency, that for the past 10 years has worked with over 200 venture backed B2B SaaS companies on go-to-market and building out sales pipelines. As an agency, the deliverables were always very binary - can we generate a higher volume of sales qualified leads (which in the B2B space tends be be defined as completed product demos) and can we do so consistently. We were able to crowdsource experiments that allowed us to find channels, messaging, and tactics. When we found a particular set of actions generate a favorable output for a certain ICP, we would repurpose that same set of actions for other clients selling into a similar ICP.
Leadr Pro was established on October 14, 2021 by Chris Sheng in Los Angeles, California.