Weipinhui (formerly Vipshop) is a Chinese online discount retailer for brands.
The company offers quality branded products to consumers throughout China at a significant discount from retail prices. Weipinhui has successfully created and proven that there is a third e-commerce model that can provide tremendous scale and profitability. By providing special offers and large discounts on branded products, the company has pioneered the online discount retail model in China.
Weipinhui has approximately 4.9 million cumulative customers and partnerships with over 5,800 domestic and international brands.
Weipinhui was founded in August 2008. The company raised $50 million in Series B from DCM and Sequoia Capital after securing 20 million in its Series A. On March 23, the company raised USD 72.64 million through its IPO.