Shixing Fresh is a new digital fresh retail enterprise that combines online and offline, "to the cabinet + to the store" modes of operation. The company pioneered the operation mode of "reservation system + full cold chain + self-pick-up of refrigerators" to achieve zero inventory of fresh food, reduce loss and distribution costs, and successfully solve the ubiquitous problem of high cost in the field of fresh food e-commerce. Until now, the food business has established itself in over 3,000 community sites in Suzhou and Wuxi, delivering fresh food to 3.9 million households.